Project Details

Objective:
To design a responsive, user-friendly website that clearly communicates the business’s services—buying scrap items (including aluminum cans) and selling quality car parts—while driving inquiries and improving local visibility online.

Scope of Work:

• Website Strategy & Planning: Conducted a needs assessment with the client to define user goals, key service highlights, and call-to-action priorities.
• Content Structuring: Organized content to showcase core services including scrap purchase pricing, aluminum can collection, and newly available car parts for sale.
• Design & Branding: Developed a clean, modern layout using brand-relevant colors and imagery to reflect the industrial yet trustworthy nature of the business.
• SEO Optimization: Implemented keyword-rich content and meta tags to improve search engine visibility, particularly for local searches related to scrap metal and auto parts.
• Mobile Optimization: Ensured the site was fully responsive and easy to navigate across devices, especially for on-the-go customers looking to sell or buy quickly.
• Contact Integration: Added prominent calls-to-action, clickable phone numbers, and an embedded map for easy access to the business location.

Results:

• Increased website traffic and local leads within the first few weeks of launch.
• Improved customer inquiries regarding car parts and scrap pricing through the new contact and service pages.
• Provided the client with an easy-to-manage platform for updating product availability and posting updates.