Project Details

Client: Terra Pack
Project: Social Media Marketing for Travel Product Awareness & Sales
Platforms: Instagram | Facebook | Pinterest

Objective:
To increase brand awareness and drive sales of travel-related products by implementing a multi-platform social media strategy targeted at frequent travelers, adventure seekers, and individuals interested in curated travel gear.

Scope of Work:

Instagram

• Designed and managed visually engaging content, including static posts, video clips, and carousel ads tailored to showcase product variety.
• Established branded and trending hashtags to improve discoverability and community engagement.Followed and engaged with top travel influencers to expand brand reach.
• Strategically crafted posts to be ad-ready, enabling seamless boosting for targeted campaigns.
• Regularly reviewed Instagram Insights to identify high-performing content and refined future strategies accordingly.

Facebook

• Set up and optimized an engaging business page aligned with brand identity.
• Integrated Instagram for seamless cross-posting and promotional consistency.
• Encouraged user-generated content using branded hashtags and social proof like testimonials and reviews.
• Facilitated interactive content to boost engagement and community involvement.

Pinterest

• Developed a visually compelling Pinterest business profile with curated boards and high-quality product imagery.
• Wrote keyword-rich descriptions and enabled Rich Pins to enhance product visibility.
• Collaborated with influencers for branded boards and leveraged group boards to expand reach.
• Launched and optimized Promoted Pins and carousel ads targeting travel-minded users.
• Analyzed Pinterest Analytics to identify top-performing pins and made data-driven adjustments to content and advertising strategies.

Results:

• Significant growth in social media followers across all platforms.
• Increased engagement from target audiences, leading to more comments, shares, and saved posts.
• Stronger brand presence in the travel niche through influencer interactions and promoted content.
• Actionable insights on high-performing content, allowing for effective ad retargeting and campaign refinement.