Project Details

Objective:
To increase local visibility, engagement, and audience interaction by posting geo-targeted content, optimizing the client’s page, and actively managing community engagement.

Scope of Work:

• Localized Content Creation: Developed and scheduled social media posts tailored specifically to the client’s key service areas, including postcodes BH9, BH10, and BH3, to attract and engage local audiences.
• Audience Engagement: Monitored posts regularly to respond to comments, react to interactions, and foster a responsive and community-driven online presence.
• Page Optimization: Audited and updated the business page details, visuals, and call-to-actions to improve overall reach and engagement. Optimized posting times, hashtags, and post formats based on performance insights.
• Performance Monitoring: Reviewed engagement metrics and adjusted content strategy to better align with what resonated most with the local audience.

Results:

• Improved page visibility within the targeted local postcodes.
• Increased post engagement and positive user interaction.
• Enhanced credibility and responsiveness through consistent community management.