Project Details

Objective:
To set up a conversion-optimized Facebook advertising system by installing the Facebook Pixel, launching targeted ad campaigns, and driving measurable sales for the business.

Scope of Work:

• Facebook Pixel Setup: Successfully installed and configured the Facebook Pixel on the client’s website to accurately track user behavior, optimize for conversions, and enable retargeting.
• Audience Targeting & Campaign Structure: Created detailed audience segments including interest-based, custom, and lookalike audiences to target high-intent buyers.
• Ad Creative Development: Designed compelling ad creatives and copy focused on the product’s value proposition, including carousel, video, and single image formats.
• Campaign Optimization: Monitored key metrics (CTR, CPM, ROAS) and adjusted targeting, budget, and creatives to improve performance continuously.
• Sales Funnel Tracking: Used Pixel data to track add-to-carts, checkouts, and purchases, allowing for better ad optimization and data-driven decisions.

Results:

• Launched profitable Facebook ad campaigns that generated consistent sales.
• Increased website conversion tracking accuracy and ad performance through Pixel integration.
• Reduced cost per purchase while scaling ad spend for greater returns.