People donโt just connect with your virtual identities; they connect with stories that resonate with their emotional needs. If you want your brand to build trust, drive real results, and stand out, learn to tell your story the right way.
You can tell a powerful story using this simple frameworkย
1. ๐ฆ๐๐ฎ๐ฟ๐ย ๐๐ถ๐๐ตย ๐ฎ๐๐ธ๐ถ๐ป๐ดย ๐๐ต๐ฒ โ๐ช๐ต๐โย ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป.
What inspired your brand? What solution is your brand trying to provide? Example: โI started my brand, ‘Bisoo Soap’, after I struggled to find a plant extract natural soap that is both high-performing and gentle on the skinโ.
2. ๐๐ป๐๐ฟ๐ผ๐ฑ๐๐ฐ๐ฒย ๐๐ต๐ฒย ๐ต๐ฒ๐ฟ๐ผย ๐ฏ๐ฒ๐ต๐ถ๐ป๐ฑย ๐๐ผ๐๐ฟย ๐ฏ๐ฟ๐ฎ๐ป๐ฑย ๐ถ๐ฑ๐ฒ๐ฎ.
The hero behind your brand is not you; it is your customers, those whose problems youโre trying to solve. Example: โWe help people who are allergic to harsh additives, fillers, and irritating fragrances, regain confidence in their skin by providing gentle, plant-based skincare that actually worksโ.
3.ย ๐๐ฒ๐ณ๐ถ๐ป๐ฒย ๐๐ต๐ฒย ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บย ๐๐ผ๐๐ฟย ๐ฏ๐ฟ๐ฎ๐ป๐ฑย ๐ถ๐ย ๐๐ฟ๐๐ถ๐ป๐ดย ๐๐ผย ๐๐ผ๐น๐๐ฒ.
What are the pain points that your brand is trying to solve? For example, most skincare products use harsh chemicals that are harmful to people with sensitive skin. tell the story of how your brand helps solve that problem
ย 4.ย ๐ฆ๐ต๐ผ๐ย ๐๐ต๐ฒย ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ปย ๐ผ๐ณย ๐๐ต๐ฒย ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒย ๐ฎ๐ป๐ฑย ๐ฎ๐ณ๐๐ฒ๐ฟ.
Showcase the improvement that customers have experienced since they started using your product or service. For example, before switching to Bisoo, many of our customers struggled with dryness, irritation, and reactions to synthetic soaps. After using our natural, vegan, fragrance-free bars, they now enjoy soft, nourished, and balanced skin, without compromising on luxury
ย 5.ย ๐ฅ๐ฒ๐ถ๐ป๐ณ๐ผ๐ฟ๐ฐ๐ฒย ๐๐ต๐ฒย ๐ฉ๐ฎ๐น๐๐ฒ๐
What does your brand stand for? People donโt just buy your products, they also buy the belief and ideology behind the brand. For example, we believe that clean. Honest, and accessible skincare should be available for all.
ย 6.ย ๐๐ฑ๐ฑย ๐๐ผ๐ฐ๐ถ๐ฎ๐นย ๐ฝ๐ฟ๐ผ๐ผ๐ณย ๐๐ผย ๐๐ผ๐๐ฟย ๐ฏ๐ฟ๐ฎ๐ป๐ฑย ๐๐๐ผ๐ฟ๐.
Letting others tell your story through testimonials and real results helps position your brand as authentic. A user generated content (UGC) will help your brand stand out as one that actual does what it claims to do. For example, over 3000 products sold this year with a 4.9-star reviews, visit our website to see what others are saying about Bisoo soapsโ. Actual testimonials of happy customers, either in text, picture, or video format, will add more social proof to your brand story.
ย A great brand story informs and inspires your audience to identify with your brand and take action.
